| 000 | 00549nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250423094349.0 | ||
| 008 | 250422s9999 xx 000 0 und d | ||
| 020 | _a9781259921698 | ||
| 050 | _aHF 5823 .B45/ | ||
| 100 | _aBelch, George E. | ||
| 245 | 0 | _aAdvertising and promotion: an integrated marketing communications perspective | |
| 250 | _a11th ed. | ||
| 260 | _aNew York | ||
| 260 | _bMcGraw-Hill Education | ||
| 260 | _c2018 | ||
| 300 | _a764 p | ||
| 650 | _a Advertising. Sales promotion. Communication in marketing. | ||
| 942 | _cBK | ||
| 999 |
_c27020 _d27020 |
||