000 00507nam a2200193Ia 4500
005 20250423094859.0
008 250422s9999 xx 000 0 und d
020 _a9781260566482
050 _aHF 5415.2 .M68/
100 _aMothersbaugh, David L.
245 0 _aConsumer behaviour: building marketing strategy
250 _a14th ed.
260 _aNew York
260 _bMcGraw-Hill Education
260 _c2020
300 _a814 p
650 _aConsumer behavior. Marketing research.
942 _cBK
999 _c28573
_d28573