| 000 | 00491nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250423094859.0 | ||
| 008 | 250422s9999 xx 000 0 und d | ||
| 020 | _a9781259921261 | ||
| 050 | _aHF 5821 .A74/ | ||
| 100 | _aArens, William F. | ||
| 245 | 0 | _aContemporary advertising and integrated marketing communications | |
| 250 | _a15th ed. | ||
| 260 | _aNew York | ||
| 260 | _bMcGraw-Hill Education | ||
| 260 | _c2017 | ||
| 300 | _a714 p | ||
| 650 | _a Advertising | ||
| 942 | _cBK | ||
| 999 |
_c28576 _d28576 |
||