000			01021nam a2200181Ia 4500
005			20250423094912.0
008			250422s9999 xx 000 0 und d
020			_a9781788342113
050			_aHD 6073 .C67/
100			_aRahman, Nor Aida Abdul
245		0	_aCorporate Branding in Logistics and Transportation.
260			_aLondon
260			_bRoutledge
260			_c2023
300			_axxi, 511p.: ill.
650			_aCorporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics.
942			_cBK
999			_c28642 _d28642