000 00596nam a2200193Ia 4500
005 20250423095314.0
008 250422s9999 xx 000 0 und d
020 _a9780749449797
050 _aHD 59 .W325/
100 _aWatson, Tom
245 0 _aEvaluating public relations : a best practice guide to public relations planning, research & evaluation
250 _a2nd ed.
260 _aLondon ;Philadelphia
260 _bKogan Page
260 _c2007
300 _a252 p
650 _a Public relations--Evaluation. Public relations--Evaluation--Case studies.
942 _cBK
999 _c29868
_d29868