| 000 | 00504nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250423095737.0 | ||
| 008 | 250422s9999 xx 000 0 und d | ||
| 020 | _a9780273786986 | ||
| 050 | _aHF 5415.123 .C58/ | ||
| 100 | _aClow, Kenneth E. | ||
| 245 | 0 | _aIntegrated advertising, promotion, and marketing communications | |
| 250 | _a6th ed. | ||
| 260 | _aBoston | ||
| 260 | _bPearson | ||
| 260 | _c2014 | ||
| 300 | _a480 p | ||
| 650 | _aCommunication in marketing. Advertising. | ||
| 942 | _cBK | ||
| 999 |
_c31197 _d31197 |
||