| 000 | 00532nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250423095738.0 | ||
| 008 | 250422s9999 xx 000 0 und d | ||
| 020 | _a9780324408089 | ||
| 050 | _aHF 5823 .S55/ | ||
| 100 | _aShimp, Terence | ||
| 245 | 0 | _aIntegrated marketing communications in advertising and promotion | |
| 250 | _a7th ed. | ||
| 260 | _aOhio | ||
| 260 | _bThomson Higher Education | ||
| 260 | _c2007 | ||
| 300 | _a629 p | ||
| 650 | _a Advertising. Sales promotion. Communication in marketing. | ||
| 942 | _cBK | ||
| 999 |
_c31202 _d31202 |
||