000 00478nam a2200193Ia 4500
005 20250423100113.0
008 250422s9999 xx 000 0 und d
020 _a9780273773221
050 _aHF 5415.123 .P45/
100 _aPelsmacker, Patrick de
245 0 _aMarketing communications
250 _a5th ed.
260 _aBoston
260 _bPearson
260 _c2013
300 _a15 p
650 _aCommunication in marketing--Europe. Advertising.
942 _cBK
999 _c32297
_d32297