| 000 | 00481nam a2200181Ia 4500 | ||
|---|---|---|---|
| 005 | 20250423100114.0 | ||
| 008 | 250422s9999 xx 000 0 und d | ||
| 020 | _a0-87757-330-1 | ||
| 050 | _aHF 5415.135 .M374/ | ||
| 100 | _aKerin, Roger A. | ||
| 245 | 0 | _aMarketing mix decisions: new perspectives and practices | |
| 260 | _aChicago, Illinois | ||
| 260 | _bAmerican Marketing Association | ||
| 260 | _c2008 | ||
| 300 | _a196 p | ||
| 650 | _aMarketing -Cost | ||
| 942 | _cBK | ||
| 999 |
_c32303 _d32303 |
||