000 00536nam a2200193Ia 4500
005 20250423101024.0
008 250422s9999 xx 000 0 und d
020 _a9780070682603
050 _aHF 5415.135 .C73/
100 _aCravens, David W.
245 0 _aStrategic Marketing
250 _a8th ed.
260 _aDelhi
260 _bMacGraw-Hill Education
260 _c2006
300 _a726 p
650 _a Marketing--Decision making. Marketing--Management. Marketing--Management--Case studies.
942 _cBK
999 _c35044
_d35044