| 000 | 00570nam a2200193Ia 4500 | ||
|---|---|---|---|
| 005 | 20250423101328.0 | ||
| 008 | 250422s9999 xx 000 0 und d | ||
| 020 | _a9781138352643 | ||
| 050 | _aHF 5826.5 .K38/ | ||
| 100 | _aKatz, Helen | ||
| 245 | 4 | _aThe media handbook: a complete guide to advertising media selection, planning, research, and buying | |
| 250 | _a7th ed. | ||
| 260 | _aNew York | ||
| 260 | _bRoutledge | ||
| 260 | _c2019 | ||
| 300 | _a235 p | ||
| 650 | _a Advertising media planning. Mass media and business. Marketing channels. | ||
| 942 | _cBK | ||
| 999 |
_c35986 _d35986 |
||