000 00477nam a2200193Ia 4500
005 20250603144721.0
008 250603s9999 xx 000 0 und d
020 _a9781260566482
050 _aHF 5415.2 .M68/
100 _aMothersbaugh, David L.
245 0 _aConsumer behaviour: building marketing strategy
250 _a14th ed.
260 _aNew York
260 _bMcGraw-Hill Education
260 _c2020
300 _a814 p
650 _aNew York
942 _cBK
999 _c39742
_d39742