000			03348 a2200385 4500
001			23951990
003			00000
005			20251015090414.0
008			241213s2025 flu b 001 0 eng
010			_a 2024049989
020			_a9781032776705
035			_a23951990
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF 5415.15 .K44
082	0	0	_a005.3068/4 _223/eng/20241226
100	1		_aKee, Lee Boon, _eauthor.
245	1	0	_aDigital product management : _bstrategic planning and market opportunity / _cLee Boon Kee.
263			_a2504
264		1	_aBoca Raton, FL : _bCRC Press, _c2025.
300			_avi, 299p.ill.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aDigital product management overview -- Digital transformation and market dynamics -- Managing expectations and stakeholder dynamics -- Lessons from market successes and challenges -- Product team model -- The digital product manager -- Digital product management framework -- Defining a product strategy -- Exploring market dynamics -- Navigating market opportunities -- Building a business case -- Developing a product positioning -- Selecting pricing and packaging strategies -- Crafting a go-to-market strategy -- The art of product planning -- Managing product requirements and lifecycles -- Bridging strategy with execution.
520			_a"This book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment. Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today's digitally-driven economy. This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth"-- _cProvided by publisher.
650		0	_aProduct management.
650		0	_aComputer software _xMarketing.
650		0	_aComputer software _xDevelopment _xManagement.
776	0	8	_iOnline version: _aKee, Lee Boon. _tDigital product management _bFirst edition. _dBoca Raton, FL : CRC Press, 2025 _z9781003484295 _w(DLC) 2024049990
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c43771 _d43771