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Enterprise one to one : tools for competing in the interactive age

Peppers, Don.

Enterprise one to one : tools for competing in the interactive age - New York Currency Doubleday 1997 - 436 p

ISBN: 9780385482059

Subjects--Topical Terms:
Market segmentation. Customer relations. Relationship marketing. Technological innovations.

LC Class. No.: HF 5415.127 .P47/

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