Services marketing : integrating customer focus across the firm
Zeithaml, Valarie A... [et al.].
Services marketing : integrating customer focus across the firm - 7th ed. - New York McGraw-Hill Education 2019 - 582 p
9789353160777
Service industries--Marketing. Customer services. Marketing.
HD 9980.5 .Z45/
Services marketing : integrating customer focus across the firm - 7th ed. - New York McGraw-Hill Education 2019 - 582 p
9789353160777
Service industries--Marketing. Customer services. Marketing.
HD 9980.5 .Z45/