Services marketing : integrating customer focus across the firm (Record no. 34687)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00555nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789353160777 |
| 050 ## - CALL MARK | |
| Classification number | HD 9980.5 .Z45/ |
| 100 ## - STATEMENT OF RESPONSIBILITY--MAIN AUTHOR NAME | |
| Personal name | Zeithaml, Valarie A... [et al.]. |
| 245 #0 - TITLE STATEMENT | |
| Title | Services marketing : integrating customer focus across the firm |
| 250 ## - EDITION / VOLUME STATEMENT | |
| Edition / Volume statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | McGraw-Hill Education |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 582 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Service industries--Marketing. Customer services. Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY | NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY | Items on shelf | 04/23/2025 | 0192865 | 04/23/2025 | Books |