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The media handbook: a complete guide to advertising media selection, planning, research, and buying

Katz, Helen

The media handbook: a complete guide to advertising media selection, planning, research, and buying - 7th ed. - New York Routledge 2019 - 235 p

ISBN: 9781138352643

Subjects--Topical Terms:
Advertising media planning. Mass media and business. Marketing channels.

LC Class. No.: HF 5826.5 .K38/

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