The media handbook: a complete guide to advertising media selection, planning, research, and buying (Record no. 35986)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00570nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138352643 |
| 050 ## - CALL MARK | |
| Classification number | HF 5826.5 .K38/ |
| 100 ## - STATEMENT OF RESPONSIBILITY--MAIN AUTHOR NAME | |
| Personal name | Katz, Helen |
| 245 #4 - TITLE STATEMENT | |
| Title | The media handbook: a complete guide to advertising media selection, planning, research, and buying |
| 250 ## - EDITION / VOLUME STATEMENT | |
| Edition / Volume statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Routledge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 235 p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising media planning. Mass media and business. Marketing channels. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY | NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY | Items on shelf | 04/23/2025 | 0194680 | 04/23/2025 | Books |