Corporate Branding in Logistics and Transportation.
Rahman, Nor Aida Abdul
Corporate Branding in Logistics and Transportation. - London Routledge 2023 - xxi, 511p.: ill.
9781788342113
Corporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics.
HD 6073 .C67/
Corporate Branding in Logistics and Transportation. - London Routledge 2023 - xxi, 511p.: ill.
9781788342113
Corporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics.
HD 6073 .C67/