Corporate Branding in Logistics and Transportation. (Record no. 28642)

MARC details
000 -LEADER
fixed length control field 01021nam a2200181Ia 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781788342113
050 ## - CALL MARK
Classification number HD 6073 .C67/
100 ## - STATEMENT OF RESPONSIBILITY--MAIN AUTHOR NAME
Personal name Rahman, Nor Aida Abdul
245 #0 - TITLE STATEMENT
Title Corporate Branding in Logistics and Transportation.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication London
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher Routledge
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Year of publication 2023
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxi, 511p.: ill.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term Corporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Accession Number Price effective from Koha item type
    Library of Congress Classification     NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY Items on shelf 04/23/2025 0198580 04/23/2025 Books