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Corporate Branding in Logistics and Transportation.

By:

Rahman, Nor Aida Abdul

Material type: Text

Text

TextPublication details: London; Routledge; 2023Description: xxi, 511p.: illISBN:

9781788342113

Subject(s):

Corporate Identity in Logistics; Brand Positioning in Transportation; Customer Loyalty in Supply Chains; Digital Branding in Logistics; Service Differentiation in Freight Industry; Sustainability and Brand Image; Corporate Reputation in Transport Services; Marketing Strategies in Logistics; E-commerce and Logistics Branding; Brand Equity in Transportation Sector; Innovation in Logistics Branding; Crisis Management and Brand Perception; Globalization and Brand Strategy in Logistics; Stakeholder Engagement in Transport Branding; Corporate Social Responsibility in Logistics

LOC classification:

HD 6073 .C67/

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	NILE UNIVERSITY OF NIGERIA - MAIN LIBRARY Items on shelf		Available		0198580

Total holds: 0

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